ABOUT THE FOUNDER
"It started with five coffees a day"
Hi, I'm Marina, the founder of WHISKED.
I discovered matcha during my years as a consultant in London. Long days, constant travel, and an ever-growing reliance on coffee had become the norm. At one point, I was drinking more than five cups a day.
Then I found matcha.
And it quickly replaced most of these coffees. An alternative that gave me the energy without the jitters and the focus without the anxious edge, which is basically all I needed to get through the day. I felt sharper, calmer and more balanced.
Before long matcha became part of my routine. But there was a catch: I rarely had time to make it properly.
My days were filled with back-to-back meetings, and evenings often meant heading straight to a spin class or rushing to the next commitment. If I wanted a matcha latte, I had to make a detour to a café and wait in line. The craving stayed with me, but the format just didn't fit my on-the-go lifestyle. And the more I looked, the more surprised I became. There was no high-quality, ready-to-drink matcha latte that delivered the taste, quality and experience I was looking for.
So I started asking the obvious question: why does drinking matcha have to be this hard? That question became WHISKED. A matcha latte, made with premium Japanese matcha, designed for the modern life.
WHAT WE STAND FOR
"Health belongs to everyone. Our job is to make it effortless, and our promise is to be honest about how."
OUR PHILOSOPHY
WHISKED was built on a simple belief: health belongs to everyone, not just the ones with time for rituals. Because let's be honest, most of us aren't waking up at 6am to whisk matcha in a ceramic bowl. We're rushing out the door, juggling responsibilities at work and home, squeezing in a workout and often just trying to make it through the day in one piece. But no matter how busy the day gets, what goes into your body still matters.
We believe healthier choices should fit into real life, not require to redesign it.
OUR MISSION
To make genuinely good matcha effortless. We created WHISKED because we wanted the healthier choice to be the easier choice too. A real matcha latte you can grab on your way out the door, without compromising on quality, ingredients or taste. If health belongs to everyone, it has to fit into everyone's day. That's the gap we aim to close.
OUR PRACTICES
Consistency is everything to us.
That means showing up the same way everywhere: in what we portray on social media, in what we put on the label, and in all that goes on behind the doors. We work with partners who share our commitment to quality and transparency, and doing things properly, from leaf to can. No shortcuts. No inflated promises. Just a product we're proud to put our name on.
